SAP Customer Relationship – click on the image below for more information.
This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce.
As more and more businesses adopt enterprise systems globally, it becomes increasingly important for business schools to offer a process-based curriculum to better reflect the realities of modern business. Given the integration of business operations and enterprise systems, Magal and Word have designed this text to reflect, in a practical and accessible format, how real-world business processes are managed and executed.
Click on the button for more SAP Customer Relationship information and reviews.
If you’re searching for a customer relationship management tool to help you achieve customer-driven growth and the ability to attract and retain quality customers, SAP CRM offers you all the tools you need. So, whether you’re considering implementing SAP CRM, you’re a project leader looking for details on how it works, or you’re new to SAP, this reader-friendly guide is the resource you need. It details all of the functionality and provides practical insights into how it works in the real world.
Discover What SAP CRM is all About
Find concise topic overviews, definitions of important terminology, and helpful tips to help you build a solid understanding of key functionality.
Gain Detailed Knowledge
Learn how SAP CRM can work in your business by reading the in-depth discussions of the applications and tools offered.
Find Out How it all Works
Explore how the various technical components underlying the SAP CRM engine work by investigating the SAP technology, including NetWeaver and Enterprise Service Oriented Architecture.
Learn from Real-World Scenarios
See how SAP CRM works through a variety of practical examples and case studies.
Navigate as You Like
Go directly to the chapter that interests you, or read from cover to cover. And take advantahe of the extensive glossary as needed.
Highlights:
List Price: $ 39.95
Price:
Discover all of the most critical functionality, new enhancements, and best practices to maximize the potential of mySAP CRM 4.0.
Learn the essential principles of mySAP CRM as well as detailed techniques for employing this powerful SAP solution in all customer-oriented business processes. Practical, step-by-step examples highlight important functional aspects and guide you through the complete Customer Interaction Cycle. Plus, you’ll also discover the ins and outs of key functional areas and benefit from expert advice illustrated throughout with mySAP CRM business scenarios. A fully updated presentation of the implementation methodology, as well as the technical fundamentals of mySAP CRM 4.0, on the basis of SAP NetWeavertm, serve to round out this formidable resource.
Highlights include: (more…)